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Katherine Farrow

is a junior policy analyst at the International Transport Forum at the OECD. Her academic research has focused on the relevance of behavioral insights in the design of policy interventions to encourage environmentally-friendly behavior.
Energy
Voices

Encouraging Energy Conservation: Is Less More?

Many messages about saving energy use multiple arguments to make their case. But our research suggests that may actually be the wrong approach.
January 25, 2019
by
Katherine Farrow and Gilles Grolleau and Naoufel Mzoughi
Many messages about saving energy use multiple arguments to make their case. But our research suggests that may actually be the wrong approach.

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